We follow the advice of Isaac Asimov, who said, “Your assumptions are your windows on the world. Scrub them off every once in a while, or the light won’t come in.” Second, when you are in doubt about whether prospects will accept a particular promotion, test your assumptions. Test in small quantities using as little budget as possible, but definitely test before rejecting a new idea. Even those of us who have been in the B2B marketing field a long time can be surprised in both positive and negative ways.
We explore your business goals, look at the current situation of the organisation and work through an initial set of objectives for both short and long term activities. We present our ongoing strategy proposal, identifying where we think we can make your marketing budget work best for your business. We don't use a set of template-based service offerings - we believe that every business is different and offer a flexible service that is custom built around your needs. We identify short term wins and long term strategies ensuring that when you are ready to start we can start making a difference straightaway .